Inside project Ara: Google plans to disrupt the smartphone market, releasing a "lego-like" phone
 
Ara and Google plans to disrupt the smartphone market by unleashing a "lego-like" phone that lets you swap in interchangeable parts to get new abilities.         The Phone You Can Truly Customize   In the three years since work first started on Ara, the modular phone  has always seemed like a pipe dream, and Google has always treated it  that way. It's been part of the company's ATAP division -- Advanced  Technologies and Products -- a skunkworks explicitly tasked with turning  such fantasies,  like sensors you can swallow, into consumer reality.     Advantages of Ara   When the Project Ara Developer Edition  ships this fall, it will come with four modules to start: a speaker, a camera, an E-Ink display (like the one you'd find on an Amazon Kindle e-reader) and an expanded memory module. Those might not sound all that exciting, but they're all things  that even high-end smartphones don't necessarily do well.              And with Ara, you're not limite...
 
 
 
 
 
 
 
 
 
 
 
 
 
 
